This video was the first Citibank Singapore project I won.
The brief was clear – Citi PremierMiles AMEX was giving away 1,000,000 miles to a lucky winner and wanted a campaign video but timeline was tight and there was no budget for a shoot.
Well, this became one of my proudest projects. 1,000,000 miles, that’s quite a sell, and even before I left the Citi building, I knew the video had to be driven by numbers – travel numbers.
After that, Citi PremierMiles became a VISA partner and launched a long weekend campaign, which rewards users with 50% bonus miles for every dollar spent overseas to encourage users to travel and card spending.